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GTARant - August 28, 2024

GTA 6 Release Date and Planned Budget

"Take-Two Interactive projects a major revenue boost in Fiscal Year 2025, hinting at a GTA VI release in early 2025. Their increased marketing budget and strategic flexibility in the release window suggest they’re prepared to meet high expectations while avoiding potential delays. "

Take-Two Budget Plans for GTA 6

During their May 17, 2023 earnings call, Take-Two Interactive expressed high confidence in Fiscal Year 2025 (April 1, 2024 - March 31, 2025), emphasizing it as a pivotal year with plans to launch several groundbreaking titles. They projected a net booking target of over $8 billion, sparking speculation that GTA VI would be a significant contributor. This speculation was further fueled by the release of GTA VI's first official trailer on December 5, 2023, which confirmed a 2025 release timeframe.

Take-Two Earnings

Take-Two's marketing budget also points to FY2025 being crucial, with a notable increase in marketing expenses. SEC filings revealed a significant rise in marketing commitments for FY2025, with expenses projected to peak at $68 million. This substantial jump from previous years indicates a major release, likely GTA VI, is on the horizon, suggesting that the majority of promotional activities will fall within this fiscal year.

If we don't get screenshots this game is getting delayed again 😤 -- Justin Danzey

Given Take-Two’s historical patterns and Rockstar’s confirmation of a 2025 release for GTA VI, it seems likely the game will launch in the first quarter of 2025. However, by specifying a broader Calendar 2025 timeframe, they maintain flexibility, allowing for adjustments if unforeseen delays arise. This approach mirrors their previous strategies, such as with the release of Red Dead Redemption II.

Conclusion

All signs point to a Q1 2025 release for GTA VI, but Take-Two and Rockstar have wisely kept the Calendar 2025 window open to manage any potential delays. This strategic flexibility ensures they can deliver a polished game that meets high expectations, avoiding the pitfalls of a rushed release.

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